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| THE COMPANY |
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Offbeat Apparels India Pvt. Ltd. has its corporate office in Pondicherry, a city known for its peaceful and spiritual atmosphere.
The company began operations in April 2002, promoted by Mangal and Pushpa Kothari. Mangal was a freelance cartoonist and had contributed to several Indian newspapers and magazines. Pushpa is a graphic designer and copywriter who have also designed for various greeting card companies.
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| DESIGNING |
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Offbeat has a full fledged in-house designing and copywriting team,
continuously developing new concepts and designs. We at Offbeat believe in
clean and decent humor. Designs that can be worn by all age groups.
Sometimes they are funny, sometimes inspiring, sometimes ethnic and
sometimes simply catchy.
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| MANUFACTURING |
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The Offbeat production and printing unit is based in Tirupur - a city known I worldwide for its apparel manufacturing infrastructure. Our team takes care
of the production right from the yarn stage. This enables us to deliver the
quality we promise.
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| MARKETING |
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The initial marketing of Offbeat T-shirts was through individual retail
outlets in Major Cities. As the Brand got recognized, established retail chains
and outlets like Landmark, Globus, Culture Shop, Life Style, Bombay Store
started retailing our products. They are available at Bangalore and
Hyderabad airports too.
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| EXCLUSIVE OUTLET |
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In 2007 Offbeat opened an Exclusive Business Outlet (EBO) at Pondicherry.
The results have been encouraging. We shall be having more outlets in Malls,
Holiday Resorts, Theme Parks and markets with good footfall having
space availability of around 100 to 200 square feet. At present we have EBOs
at Pondicherry, Delhi, Nander, Pusad, and Ginger Hotel - Pondicherry and
more are coming up at Chennai, Bangalore and Jaipur.
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| CUSTOMIZED PRODUCTS |
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We have developed T-shirts for Ramoji Film City, Cafe Coffee Day, Club
Mahindra, Bank of America, Avaya Telecom, General Optics,
Pondicherry Tourism, General Optics (Asia) Ltd, Tata Indicom and so on. Our infrastructure is tuned to
cater to both small and large quantities of customized T-shirts.
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| NET MARKETING |
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Since 2005 we have started selling our products on the Net. Customers shop for our products online @ www.pondylifestyle.com
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You are welcome to join us in Spreading Smiles just the way we do !
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